At this ORM Agency, it is important to always keep up with what is going on in different social media sites to see what sites are good to use and what sites are slowly dying. It seems that Snapchat is one of those social media sites that has been decreasing in downloads by almost 20% and this may be linked to Instagram. Instagram has been absolutely killing it since Facebook bought them in 2012 and started to integrate their platforms together. Instagram introduced their Instagram Stories back in August 2016 and by January 2017, there had been 150M daily users according to Techcrunch.com. Instagram stories are a powerful new way to engage with your followers. This feature allows users to post photos and videos that vanish after 24 hours and it is a pivotal part of the company’s growth according to Ash Read of Buffer Social. Instagram stories appear in a bar at the top of your feed and all Instagram accounts will be able to share stories, from popular accounts to your best friends. If there is a new story, there will be a colorful ring around it and the most recent ones will be at the very front of the rest of the stories. The content plays in a chronological order from the oldest to the newest Instagram story. You can even tap to go back or swipe to jump to the next person’s story that you are following. There are also no public comments when you comment on someone’s story yet it gets sent to their direct inbox. You can create Instagram stories by tapping the “+” icon at the top left corner of the application or you can reveal the story camera by swiping left. Downloads of Snapchat had reportedly fallen 20% in the last two months and were down by just 40% on iPhone. The reason why Snapchat downloads are slowing down are due to Facebook, Instagram and other messaging apps that continue to copy some of Snapchat’s features. More companies are starting to use the stories feature and this is a huge reason why Snapchat is suffering at the moment. The reason why the snap stock dropped tremendously in their stocks is due to insiders being free to sell their shares now. Snapchat was unique for young Millennials and GenZ-ers to communicate with each other and needed automatic hands off approach to dealing with the amount of content they create daily according to Ian Brown. Hopefully they will be able to come out with new features that can increase their stocks. Always pay attention to any potential opportunities when it comes to either partnerships or expanding their methods. Snapchat from this point on needs to continue to have features that are innovative that impress people who are currently using Snapchat so they can make more of their friends download the social media application. They need to exploit new and unique features with an understanding of the future demands of Snapchat users and former Snapchat users as well.
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